Dennis Checkley


Dennis provides each Hallmark Homes customer with assistance in planning for the legal and financial aspects of purchasing a new Hallmark Home and oversees the entire process of developing your dream home into a reality.

Prior to founding Hallmark Homes in 1980, he worked on management teams that were responsible for the planning, development and marketing of numerous Canadian and U.S. housing developments and subdivisions involving diverse housing types which included tract and custom homes, condominiums and single and multiple housing projects that resulted in thousands of residences being built.

While a member of the Manitoba Home Builders Association and Director of the Canadian Home Builders Association he was instrumental in the development of a National Marketing Council and served as Chairman. The Council objective was the advancement of education for new home sales personnel. He also contributed to the development of a comprehensive National Homebuilder Certificate Course for management training and was a certified "Charter" graduate of the educational course and recognized as a "Certified Housing Professional" in the housing industry.

He has also been instrumental in providing sales and marketing educational seminars for home builders, developers and their staff.

Dennis has been recognized with numerous corporate and industry awards and continues to strive for constant improvement of Hallmark Homes through education, excellence and competitiveness in all facets of the residential housing industry.

As a Real Estate Broker registered in the Province of Manitoba he has been a member of the Winnipeg Realtors Association, Manitoba Real Estate Board and the Canadian Real Estate Association since 1980.

Sean Checkley

Vice President

Sean works personally with each Hallmark Homes customer to assist in the development of plans, specifications and scheduling and coordinates the completion of construction while maintaining customer contact throughout the entire building process.

His career in the residential housing industry began while he was still in school ... learning literally from the ground up, while working on residential construction and model home sites.

In the early 1980's, while still in high school Sean worked part time with Hallmark Homes on major residential and commercial renovations and new home construction sites.

After graduating in 1983 Sean began his full time career with Hallmark Homes And during the past 27 years he has been totally involved and educated in all facets of the company including residential design, coordination of trades and construction planning, safety, customer communications, marketing, sales and management planning.

Sean has previously qualified as a technical representative for construction of homes built under the R2000 program and Hallmark Homes now offers clientele the benefits and energy saving features of Manitoba Hydro’s Power Smart Program.

In addition he has completed numerous trade, educational and safety programs to stay at the leading edge of advances in construction, energy efficiency and safety technology. This training provides each Hallmark Homes customer with the assurance that their home will be constructed using advanced systems, products and construction management and that Hallmark will provide support to maintain a safe jobsite.

Jeff Arnold

Production Manager

Jeff is involved in all aspects of Hallmark Homes including managing the resources of scheduling and coordination to the completion of construction of your new home, Jeff is also another point of contact to ensure any and all questions you may have as one of our new home owners can be addressed. Having a strong mechanical “hands-on” aptitude, Jeff is always up for the challenge.

Jeff brings many years of refined customer service to Hallmark Homes. Having worked in a consultative roll with some of Manitoba’s leading computer aided designers for many years Jeff provides fresh, new and innovative ideas to the Hallmark Homes team and our customers.

Jeff’s not new to the Hallmark Home team having worked previously in the early 80’s on Hallmark Homes residential renovation team as well as being a long time high-school friend with Sean Checkley, Vice President of Hallmark Homes.

Having benefited from extensive product and installation courses in various industry fields Jeff also holds numerous achievement awards and recognitions based on sales, customer service, product knowledge, and promotion. Jeff is also recognized as a Certified Sales Professional with Autodesk of Canada, the creator of some of the Worlds most widely used computer aided design (CAD) software used by home designers and architects alike.

Tracy (Checkley)Magill

Sales Ambassador/Marketing Coordinator

Tracy serves as the liaison between all Hallmark Homes customers and the rest of the Management Team. Tracy also coordinates the sales & marketing of all new homes.

As early as the 1980’s, Tracy began to develop her interest for new home construction while working part time with her brother Sean, and father Dennis, on many of the Hallmark Home building sites. That passion eventually led her to explore the building industry while living in Germany, Vancouver, and China. While working in sales in China for a major paint & powder coatings manufacturer, Tracy was recruited to assist in the designing of condo developments, banks, and the renovations of two major hospitals. She also served as the ambassador for the Canadian manufacturer of paint & powder coatings.

With more than 30 years of award winning customer service and sales under her belt, Tracy’s dedication for wanting to accommodate every Hallmark Homes customer is considered a great asset. Her ability to communicate effectively, both in English and Mandarin, allows our customers to feel at ease while expressing their needs regarding their dream home. Tracy works on behalf of all Hallmark Homes customers, both past and present, to provide them with whatever they need to always feel welcomed, informed, and genuinely at ease with all facets of the home building process.

Brad Cerasani

Web Guy

Brad Cerasani is a designer/photographer for Hallmark Homes and Creative Director at Shedbot New Media.